Wrap your gifts in something as special as they are
Due to the dying process, most wrapping paper is not recyclable and 4 million pounds of it ends up in landfills each year.
According to the Wall Street Journal, $9.36 billion was spent on wrapping paper in 2010. That value is not added to the gift because it is thrown away immediately.
Designs are available for all major holidays and other occasions. Don't see what you need? Just ask.
Beautiful designs to showcase your excellent taste.
Valentine's day, Halloween, Christmas, Hanukkah, Independence Day, Kwanzaa, Thanksgiving and all of your other celebrations can show how much you care.
So wrapping paper is expensive. Wrapping paper is wasteful. Wrapping paper is not sustainable.
But let's be honest - wrapping paper is also expected. Showing up to a party with an unwrapped gift would be, well, gauche.
And even with a scissors and tape disaster, wrapping paper is pretty, and it's one way, among others, to make even the most impersonal offerings — gift cards, electronics, even (OMG!) cash — seem thoughtful and meaningful. For better or for worse, there's just something about decorating and concealing a gift.
The practice of wrapping gifts and other items has been around since before the first century AD when wrapping cloth was used. If you are curious, look up the Japanese Furoshiki or Korean Bojagi. According to The Atlantic, wrapping paper really got its start in the early 1900s by the Hall Brothers (soon to become Hallmark) who sold their envelope lining paper to wrap gifts..